Analisis Strategi Bertahan Usaha Kelompok Tani Kopi di Tengah Pandemi Covid-19: Studi Kasus Kelompok Tani Binaan koperasi Buana Mandiri

نویسندگان

چکیده


 This study aims to determine the survival strategy applied by coffee farmer groups assisted Buana Mandiri cooperative in midst of covid-19 pandemic. The research method used is use a descriptive qualitative methods SWOT analysis. results showed that Cooperative did additional work and took advantage time apart from growing planting other crops. Based on using analysis, it was found are Quadrant I.. Under these conditions, must be carried out support an aggressive growth policy (Growth Oriented Strategy), meaning prime condition so very possible continue expand, achieve maximum progress, increase growth.
 Keywords: Devensive Strategy, Coffe Farmer Groups, Covid-19 Pandemic, Analysys

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ژورنال

عنوان ژورنال: El-Mujtama

سال: 2022

ISSN: ['2747-2736', '2746-9794']

DOI: https://doi.org/10.47467/elmujtama.v2i3.1615